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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~person:"Rubio Benito, Natalia"
~subject:"Großbritannien"
~subject:"Innovation management"
~type_genre:"Konferenzbeitrag"
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Großbritannien
Innovation management
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Brand image
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Consumer behaviour
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
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