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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~person:"Vollero, Agostino"
~type_genre:"Konferenzbeitrag"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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The illusion of brand control : an integrative review
Siano, Alfonso
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Vollero, Agostino
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Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
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(pp. 98-105)
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2022
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