//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~subject:"Brand narratives"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand narratives
Brand management
10
Markenführung
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Einzelhandel
6
Markenartikel
6
Retail trade
6
Brand image
3
Communication
3
E-commerce
3
Electronic Commerce
3
Handelsmarke
3
Markenimage
3
Online retailing
3
Online-Handel
3
Retail
3
Store brand
3
Food retailing
2
Food trade
2
Game theory
2
Kommunikation
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Marketing management
2
Marketingmanagement
2
Spieltheorie
2
Adverting effectiveness
1
Alt-right movement
1
Amazon
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand appropriation
1
Brand control
1
Brand equity
1
Brand ethics
1
Brand purpose
1
Branding
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Aufsatz im Buch
1
Book section
1
Conference paper
1
Language
All
English
1
Author
All
Both, Alina
1
Chrysochou, Polymeros
1
Steinmann, Sascha
1
Published in...
All
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->