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~isPartOf:"Advances in business and management forecasting"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of the economics of business"
~subject:"Germany"
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Advances in business and management forecasting
Asia Pacific journal of marketing and logistics
International journal of the economics of business
Discussion paper / Universität Erfurt, Staatswissenschaftliche Fakultät
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Ifo-Studien zu Handels- und Dienstleistungsfragen
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The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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