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~isPartOf:"Advances in electronic marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
Customer retention
2
Kundenbindung
2
Benutzerschnittstelle
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Brand image
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
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Markenimage
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Online-Marketing
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Chiam, Michael K. M.
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Yeo, Alvin Y. C.
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Advances in electronic marketing
Bridging the gap between advertising academia and practice
How to succeed in the digital age : strategies from 17 top managers
6
Computer-mediated marketing strategies : social media and online brand communities
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Advances in consulting research : recent findings and practical cases
1
Brand management ; Vol. 2
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Digital transformation and new approaches in trade, economics, finance and banking
1
E-retailing challenges and opportunities in the global marketplace
1
Erfolgsfaktor Information Management : Erfahrungen, Entwicklungen, Trends
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Handbuch Investor Relations
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interdisciplinary management research XVI ; 1
1
Knowledge, learning and innovation : research insights on cross-sector collaborations
1
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
1
Making a difference through marketing : a quest for diverse perspectives
1
Recent developments in Vietnamese business and finance
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 2
1
Sicher zur Innovation : mit offenen Innovationsprozessen zum erfolgreichen Produkt
1
Strategie und Technik des Automobilmarketing
1
Strategies and tools for managing connected consumers
1
The changing business landscape of Romania : lessons for and from transition economies
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
User innovation and the entrepreneurship phenomenon in the digital economy
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ECONIS (ZBW)
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Unlocking e-
customer
loyalty
Yeo, Alvin Y. C.
;
Chiam, Michael K. M.
- In:
Advances in electronic marketing
,
(pp. 28-44)
.
2005
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