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~isPartOf:"Advances in household economics, consumer behaviour and economic policy"
~isPartOf:"Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series"
~isPartOf:"Research"
~subject:"Advertising industry"
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Advances in household economics, consumer behaviour and economic policy
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
Research
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
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2018
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