Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.); … - 2022 - 1st ed. 2022.
-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced … crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge … policymakers. Ishmael Mensah is a Professor of Tourism and Hospitality Management and Ghana Director of the Confucius Institute at …