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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Beiträge zur Analyse und Entwicklung der Medien"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Beiträge zur Analyse und Entwicklung der Medien
The journal of brand management : an international journal
Journal of promotion management : JPM
7
International journal of advertising : the quarterly review of marketing communications
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Engaging consumers through branded entertainment and convergent media
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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