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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Journal of internet commerce"
~person:"Baldus, Brian J."
~person:"Lepkowska-White, Elzbieta"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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1
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Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
Saved in:
2
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
3
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
4
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
5
Effective design for usability and interaction : the case of art museum websites
Lepkowska-White, Elzbieta
;
Imboden, Kate
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 284-305
Persistent link: https://www.econbiz.de/10010248371
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