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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~person:"Botzenhardt, Florian"
~person:"Ozuem, Wilson"
~subject:"Customer retention"
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Botzenhardt, Florian
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Computer-mediated marketing strategies : social media and online brand communities
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010478050
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