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~isPartOf:"Advances in services marketing"
~person:"Ehret, Michael"
~person:"Sharma, Arun"
~person:"Snehota, Ivan"
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Advances in services marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
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Advances in services marketing
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(pp. 27-48)
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1997
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