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~isPartOf:"Advances in wireless technologies and telecommunication (AWTT) book series"
~isPartOf:"Schriftenreihe Communicatio"
~subject:"Marke"
~subject:"Relationship marketing"
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Advances in wireless technologies and telecommunication (AWTT) book series
Schriftenreihe Communicatio
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The service industries journal
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Markenkommunikation mit Public Relations : theoretische Exploration des Beitrages von Public Relations zur integrierten Kommunikation von Produktmarken
Luchtefeld, Anja
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2011
Persistent link: https://www.econbiz.de/10009244448
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Die Ordnung konsumentenorientierter Werbekommunikation : eine kommunikationswissenschaftlich-interdisziplinäre Analyse und Strukturierung der systemimmanenten und kontextbildenden...
Hörnemann, Stefan
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2011
Persistent link: https://www.econbiz.de/10008939294
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