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~isPartOf:"Advancing insights on brand management"
~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
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Markenimage
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Yöreş, Füsun Çizmeci
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Advancing insights on brand management
Journal of business research : JBR
15
International journal of sports marketing & sponsorship
9
Psychology & marketing
9
Journal of advertising research
8
The journal of product & brand management
8
International journal of sport management and marketing : IJSMM
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Journal of marketing communications
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Organizations and markets in emerging economies
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Vision : the journal of business perspective
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Asia Pacific journal of marketing and logistics
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Celebrity, convergence and transformation
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European Sport management quarterly : ESMQ
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International journal of internet marketing and advertising : IJIMA
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of marketing theory and practice : JMTP
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Journal of sports economics
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Journal of strategic marketing
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Pakistan journal of commerce and social sciences
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
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