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~isPartOf:"Advertising, Publ. om behalf of the Institute of Practitioners in Advertising"
~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Werbeplanung"
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Werbeplanung
Advertising media
8
Werbeträger
8
Advertising
4
Advertising effects
4
Advertising planning
4
Werbewirkung
4
Werbung
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
Betriebswirtschaftliche Forschung und Praxis : BFuP
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of marketing communications
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
SpringerLink / Bücher
2
A master class in brand planning : the timeless works of Stephen King
1
Akzente
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Breaking new ground in theory and practice
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Communication series
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Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Fashion marketing
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
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Kulturmarketing
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Management : journal of contemporary management issues
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1
Marketing intelligence & planning
1
Praxiswissen Werbung
1
Ratgeber Marketing-Praxis
1
Reihe: Telekommunikation _372 Medienwirtschaft
1
Service business
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ECONIS (ZBW)
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Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
Ökonomische Werbemixplanung mit "außerökonomischen" Werbezielen
Steffenhagen, Hartwig
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
58
(
2006
)
2
,
pp. 198-222
Persistent link: https://www.econbiz.de/10003315541
Saved in:
4
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
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