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~isPartOf:"Advertising, promotion, and new media"
~subject:"United States"
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Advertising, promotion, and new media
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of travel and tourism marketing
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MIT sloan management review
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Cases on strategic social media utilization in the nonprofit sector
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International journal of e-business research : an official publication of the Information Resources Management Association
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Internet advertising : theory and research
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
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Business horizons
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Information systems research : ISR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The Routledge companion to advertising and promotional culture
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Health marketing quarterly
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Journal of current issues and research in advertising : JCIRA
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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American economic journal : a journal of the American Economic Association
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American economic review
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CESifo working papers
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
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Discussion paper / Centre for Economic Policy Research
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Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
Saved in:
2
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
3
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
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