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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Advertising worldwide : advertising conditions in selected countries"
~type_genre:"Book section"
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Advertising effects
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Werbewirkung
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Estimation
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Germany
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Diehl, Sandra
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Advertising worldwide : advertising conditions in selected countries
International advertising and communication : current insights and empirical findings
20
Cutting edge international research
16
Breaking new ground in theory and practice
14
Bridging the gap between advertising academia and practice
10
Advertising, promotion, and new media
9
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
9
A master class in brand planning : the timeless works of Stephen King
8
Advertising in new formats and media : current research and implications for marketers
8
Leitfaden Online-Marketing ; [Bd. 1]
8
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
8
Selling modernity : advertising in twentieth-century Germany
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Green advertising and the reluctant consumer
6
The Sage handbook of advertising
6
Advertising and violence : concepts and perspectives
5
Application of gaming in new media marketing
5
Engaging consumers through branded entertainment and convergent media
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Handbuch Kommunikationsmanagement
5
Handbuch der Marktforschung
5
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
5
Theoretische Fundierung und praktische Relevanz der Handelsforschung
5
Brand management in emerging markets : theories and practice
4
Digital advertising : theory and research
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
Public relations and advertising theories : concepts and practices
4
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
4
The advertising and consumer culture reader
4
Brand the Future : systematische Markenentwicklung im B2B
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Enhancing knowledge development in marketing ; Vol. 21
3
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
3
Eye Tracking in der Sport- und Veranstaltungsbranche
3
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ECONIS (ZBW)
32
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1
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Lundsteen, Steen
- In:
Advertising and communication : proceedings 4th …
,
(pp. 1-13)
.
2005
Persistent link: https://www.econbiz.de/10003283095
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2
Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara
- In:
Advertising and communication : proceedings 4th …
,
(pp. 15-26)
.
2005
Persistent link: https://www.econbiz.de/10003353590
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3
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
4
The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Advertising and communication : proceedings 4th …
,
(pp. 41-54)
.
2005
Persistent link: https://www.econbiz.de/10003353597
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5
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
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6
The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
,
(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
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7
Unconscious processing of advertising involving emotion, not implicit learning and memory, informs attitude and behaviour
Percy, Larry
- In:
Advertising and communication : proceedings 4th …
,
(pp. 68-73)
.
2005
Persistent link: https://www.econbiz.de/10003353610
Saved in:
8
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Plassmann, Hilke
;
Kenning, Peter
;
Ahlert, Dieter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 74-81)
.
2005
Persistent link: https://www.econbiz.de/10003353612
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9
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
10
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
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