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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of current issues and research in advertising"
~person:"Pittman, Matthew"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
American journal of agricultural economics
Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
1
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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