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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft"
~subject:"Schätzung"
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Schätzung
Mobile Marketing
11
Mobile marketing
11
Advertising effects
6
Werbewirkung
6
Estimation
5
Deutschland
4
Germany
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Website
3
E-commerce
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Electronic Commerce
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Angst
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Okazaki, Shintaro
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Engelhardt, Jan-Frederik
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Katsukura, Akihiro
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Leppäniemi, Matti
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Nishiyama, Mamoru
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Reich, Sandra
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Salo, Jari
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Berichte aus der Betriebswirtschaft
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
BREAD working paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers
1
Gabler-Edition Wissenschaft / Interaktives Marketing
1
Journal of business economics : JBE
1
NBER Working Paper
1
NBER working paper series
1
Wirtschaftswissenschaft
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Working paper / National Bureau of Economic Research, Inc.
1
Yale Economics Department working papers
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ECONIS (ZBW)
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1
Die persuasive Werbewirkung von Online-Medien : eine empirische Studie zur Wirkung von Werbung
Reich, Sandra
-
2006
Persistent link: https://www.econbiz.de/10003290559
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2
Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 138-144)
.
2005
Persistent link: https://www.econbiz.de/10003353721
Saved in:
3
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
4
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
5
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
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