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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~subject:"Mobile marketing"
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Mobile marketing
Advertising effects
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Werbewirkung
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Germany
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Consumer behaviour
10
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Engelhardt, Jan-Frederik
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Esch, Franz-Rudolf
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Katsukura, Akihiro
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Kiss, Greg
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Nishiyama, Mamoru
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Okazaki, Shintaro
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Berichte aus der Betriebswirtschaft
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
4
Digital advertising : theory and research
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Marketing : ZFP ; journal of research and management
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
30-Minuten-Reihe
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arab economic and business journal
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
BREAD working paper
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
BiTS-Forschung
1
Business horizons
1
Corporate communications : an international journal
1
DUV / Wirtschaftswissenschaft
1
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ECONIS (ZBW)
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1
Die persuasive Werbewirkung von Online-Medien : eine empirische Studie zur Wirkung von Werbung
Reich, Sandra
-
2006
Persistent link: https://www.econbiz.de/10003290559
Saved in:
2
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
3
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
4
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
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