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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Journal of media business studies"
~subject:"Advertising planning"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Journal of media business studies
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Scratching the surface of skincare product advertising in Australia
Hingorani, Anurag G.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 301-306)
.
2005
Persistent link: https://www.econbiz.de/10003353838
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