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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Journal of media business studies"
~subject:"Schätzung"
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Schätzung
Print advertising
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Printwerbung
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Mulken, Margot van
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Bergen, Geertje van
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Dudzik, Thade
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Enschot, Renske van
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Gröppel-Klein, Andrea
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Journal of media business studies
DICE discussion paper
2
International advertising and communication : current insights and empirical findings
2
Vierteljahrshefte zur Wirtschaftsforschung
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising, promotion, and new media
1
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
EUI ECO Working Paper Series 07-2005
1
EUI working paper / ECO
1
Journal of applied econometrics
1
NET Institute Working Paper
1
Research memorandum / METEOR
1
Review of economics
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Thünen-series of applied economic theory : working paper
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
ZEW discussion papers
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ECONIS (ZBW)
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
2
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
3
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
4
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
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