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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"Journal of media business studies"
~subject:"Zeitung"
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Zeitung
Print advertising
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Printwerbung
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Advertising effects
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Estimation
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Schätzung
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Netherlands
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advertising
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Björkroth, Tom
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Grönlund, Mikko
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Olsen, Ragnhild Kristine
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Solvoll, Mona Kristin
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Journal of media business studies
History of retailing and consumption
3
CESifo working papers
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Department of Business and Management Science
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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NET Institute Working Paper
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Ross School of Business working paper series
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Vierteljahrshefte zur Wirtschaftsforschung
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Working papers / Center on Japanese Economy and Business
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A Century of Marketing
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American economic journal : a journal of the American Economic Association
1
CEFIR and NES working papers
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CentER Discussion Paper Series
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Commission of Inquiry into the Marketing of Beef and Veal. Research report
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Conference Board Reports
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / NHH, Department of Economics
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Discussion papers / CEPR
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EUI ECO Working Paper Series 07-2005
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EUI working paper / ECO
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Economics discussion papers
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Erasmus journal for philosophy and economics : EJPE
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European journal of political economy
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Georgia Tech Scheller College of Business research paper
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Göteborgsstudier i journalistik och masskommunikation
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Handbook of media economics ; volume 1
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IFO-Studien : Zeitschrift für empirische Wirtschaftsforschung
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International - Europäisch - Regional
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International journal of consumer studies
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International journal of economic policy studies
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International journal of economic research
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Introducing media studies
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Its Bureau publication
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Its Conference Board reports. Studies in personnel policy
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JMM : the international journal on media management
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Japan and the world economy : international journal of theory and policy
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Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
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Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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