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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"European journal of marketing : EJM"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
European journal of marketing : EJM
Journal of advertising research
13
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
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Journal of promotion management : JPM
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Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of media business studies
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Marketing intelligence & planning
3
Psychology & marketing
3
Springer eBook Collection
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The journal of brand management : an international journal
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Theorie und Praxis der Werbung in den Massenmedien
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AGMA-Forschungsberichte
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Düsseldorf working papers in applied management and economics
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European Advertising Academy
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Group decision and negotiation
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International advertising and communication : current insights and empirical findings
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International journal of sport management and marketing : IJSMM
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
Saved in:
2
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
3
The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Advertising and communication : proceedings 4th …
,
(pp. 41-54)
.
2005
Persistent link: https://www.econbiz.de/10003353597
Saved in:
4
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
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