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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Health marketing quarterly"
~person:"Mueller, Barbara"
~subject:"Consumer behaviour"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Health marketing quarterly
International journal of advertising : the quarterly review of marketing communications
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Cutting edge international research
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Journal of current issues and research in advertising
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Journal of global marketing
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Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara
- In:
Advertising and communication : proceedings 4th …
,
(pp. 15-26)
.
2005
Persistent link: https://www.econbiz.de/10003353590
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