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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz im Buch"
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Print advertising
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Printwerbung
7
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5
Werbewirkung
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4
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4
Netherlands
3
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Mulken, Margot van
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Dudzik, Thade
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Hansen, Flemming
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Hingorani, Anurag G.
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Hoeken, Hans
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Lundsteen, Steen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Journal of advertising : official publication of the American Academy of Advertising
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
International advertising and communication : current insights and empirical findings
3
Advertising and violence : concepts and perspectives
2
Advertising in developing and emerging countries : the economic, political and social context
2
Bridging the gap between advertising academia and practice
2
Business strategies for economies in transition : book of readings on CEE countries
2
Challenges in an age of dis-engagement
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising, promotion, and new media
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Designing and communicating experience
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Empirical studies of pricing
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Global observations of the influence of culture on consumer buying behavior
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Handbook of media economics ; Volume 1A
1
Handbuch der Marktforschung
1
Innovation in advertising and branding communication
1
International - Europäisch - Regional
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Legal and business aspects of the magazine industry 1984
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
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Implizite Werbestrategien technisch hochwertiger Produkte in englischsprachigen, medizinischen Fachzeitschriften
Crijns, Rogier
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 253-270)
.
2006
Persistent link: https://www.econbiz.de/10003387928
Saved in:
2
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Lundsteen, Steen
- In:
Advertising and communication : proceedings 4th …
,
(pp. 1-13)
.
2005
Persistent link: https://www.econbiz.de/10003283095
Saved in:
3
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
4
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
5
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
6
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
7
Scratching the surface of skincare product advertising in Australia
Hingorani, Anurag G.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 301-306)
.
2005
Persistent link: https://www.econbiz.de/10003353838
Saved in:
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