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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"The journal of consumer marketing"
~subject:"Age group"
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Advertising effects
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Consumer behaviour
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Bittner, Jenny V.
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Eastman, Jacqueline K.
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Fam, Kim Shyan
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Insch, Andrea
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Józsa, László
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Krisjanous, Jayne
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Liu, Jun
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of current issues and research in advertising : JCIRA
The journal of consumer marketing
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Brand management in emerging markets : theories and practice
1
Bridging the gap between advertising academia and practice
1
E-marketing ; Vol. 3
1
European business review
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of social entrepreneurship and innovation : IJSEI
1
International review on public and non-profit marketing
1
Journal of economics and management research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Paradigm : the journal of Institute of Management Technology
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.
;
Shipper, Jeffrey
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
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2
Sex, beauty, and youth : an analysis of advertising appeals targeting US women of different age groups
Taylor, Kimberly A.
;
Miyazaki, Anthony D.
;
Mogensen, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009770223
Saved in:
3
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
4
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
5
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
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