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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"The journal of consumer marketing"
~subject:"Schätzung"
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Schätzung
Advertising effects
120
Werbewirkung
120
Consumer behaviour
63
Konsumentenverhalten
63
Advertising
53
Werbung
53
USA
17
United States
17
Brand image
16
Estimation
16
Markenimage
16
Internet marketing
15
Online-Marketing
15
Print advertising
14
Printwerbung
14
Brand management
13
Markenführung
13
Deutschland
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Germany
12
Emotion
11
Perception
9
Wahrnehmung
9
Fernsehwerbung
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Netherlands
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Niederlande
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Television advertising
8
Comparison
7
Gender
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Geschlecht
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Vergleich
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Brand
6
Cognition
6
Kognition
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Markenartikel
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Psychology of advertising
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Werbepsychologie
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Diehl, Sandra
2
Mulken, Margot van
2
Silberer, Günter
2
Terlutter, Ralf
2
Weinberg, Peter
2
Bambauer, Silke
1
Bergen, Geertje van
1
Deeksha Singh
1
Dudzik, Thade
1
Engelhardt, Jan-Frederik
1
Enschot, Renske van
1
Gaur, Sanjaya Singh
1
Gierl, Heribert
1
Gröppel-Klein, Andrea
1
Hartmann, Patrick
1
Hoeken, Hans
1
Ibáñez, Vanessa Apaolaza
1
Katsukura, Akihiro
1
Klerkx, Mandy
1
Lagerwerf, Luuk
1
Mau, Gunnar
1
Meurs, Lex van
1
Mueller, Barbara
1
Neijens, Peter
1
Nishiyama, Mamoru
1
Okazaki, Shintaro
1
Oldenkamp, Elise
1
Pathak, Shalini
1
Smit, Edith
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Temme, Dirk
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of current issues and research in advertising : JCIRA
The journal of consumer marketing
International advertising and communication : current insights and empirical findings
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
SpringerLink / Bücher
6
Gabler Edition Wissenschaft
5
Springer eBook Collection / Business and Economics
5
Working paper / National Bureau of Economic Research, Inc.
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Journal of advertising research
3
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
3
Applied economics letters
2
DUV / Wirtschaftswissenschaft
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
2
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
2
International journal of industrial organization
2
Managementwissen für Studium und Praxis
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing : ZFP ; journal of research and management
2
NBER Working Paper
2
NBER working paper series
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe Unternehmensführung und Marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Wirtschaftswissenschaft
2
Advertising, promotion, and new media
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural and resource economics review : ARER
1
American journal of agricultural economics
1
Applied economics quarterly
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia-Pacific journal of financial studies
1
BREAD working paper
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
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ECONIS (ZBW)
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1
Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara
- In:
Advertising and communication : proceedings 4th …
,
(pp. 15-26)
.
2005
Persistent link: https://www.econbiz.de/10003353590
Saved in:
2
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
3
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
4
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
5
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
6
Communicational implementation of green brand associations : effects on grand attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
Advertising and communication : proceedings 4th …
,
(pp. 96-109)
.
2005
Persistent link: https://www.econbiz.de/10003353620
Saved in:
7
Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 174-182)
.
2005
Persistent link: https://www.econbiz.de/10003353797
Saved in:
8
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
9
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
Saved in:
10
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
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