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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of international marketing"
~person:"Mueller, Barbara"
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Mueller, Barbara
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of international marketing
International journal of advertising : the quarterly review of marketing communications
4
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Measurement and research methods in international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
2
Puffery vs. product claims : what do consumers perceive?: what do consumers believe?
Mueller, Barbara
- In:
Advertising and communication : proceedings 4th …
,
(pp. 15-26)
.
2005
Persistent link: https://www.econbiz.de/10003353590
Saved in:
3
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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