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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Belgium"
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Belgium
Advertising effects
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Werbewirkung
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Estimation
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Schätzung
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Deutschland
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Germany
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Consumer behaviour
6
Konsumentenverhalten
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Netherlands
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Niederlande
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Print advertising
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Printwerbung
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Fernsehwerbung
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Perception
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Television advertising
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Wahrnehmung
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Comparison
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France
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Frankreich
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Vergleich
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Credibility
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Emotion
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Glaubwürdigkeit
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Mobile Marketing
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Mobile marketing
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Theory
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Australien
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Belgien
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Interactive media
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Pelsmacker, Patrick de
2
Dens, Nathalie
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Janssens, Wim
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Oates, Caroline
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Verhellen, Yann
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of marketing communications
2
Advertising worldwide : advertising conditions in selected countries
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
OECD working papers
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
2
The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
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