//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"The journal of consumer marketing"
~subject:"Age group"
~subject:"France"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Age group
France
Advertising effects
61
Werbewirkung
61
Consumer behaviour
33
Konsumentenverhalten
33
Advertising
18
Werbung
18
Estimation
16
Schätzung
16
Deutschland
12
Germany
12
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Perception
8
USA
8
United States
8
Wahrnehmung
8
Internet marketing
7
Online-Marketing
7
Netherlands
6
Niederlande
6
Print advertising
6
Printwerbung
6
Brand
5
Emotion
5
Fernsehwerbung
5
Markenartikel
5
Target group
5
Television advertising
5
Zielgruppe
5
Altersgruppe
4
Comparison
4
Frankreich
4
Vergleich
4
Advertisement
3
Cognition
3
Credibility
3
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Language
All
English
8
Author
All
Bittner, Jenny V.
1
Dianoux, Christian
1
Diehl, Sandra
1
Eastman, Jacqueline K.
1
Fam, Kim Shyan
1
Herrmann, Jean-Luc
1
Insch, Andrea
1
Józsa, László
1
Krisjanous, Jayne
1
Liu, Jun
1
Mueller, Barbara
1
Purper, Guido
1
Shipper, Jeffrey
1
Smith, Katherine Taken
1
Temme, Dirk
1
Terlutter, Ralf
1
Weinberg, Peter
1
Zeitoun, Helen
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
The journal of consumer marketing
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of retailing and consumer services
4
Journal of business research : JBR
3
Psychology & marketing
3
History of retailing and consumption
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
2
Brand management in emerging markets : theories and practice
1
Bridging the gap between advertising academia and practice
1
E-marketing ; Vol. 3
1
Econometric models in marketing
1
European business review
1
European journal of marketing : EJM
1
Gabler Research / Innovatives Markenmanagement
1
Health marketing quarterly
1
Innovatives Markenmanagement
1
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
1
International journal of comparative management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sports marketing & sponsorship
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics and management research
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Les études de La Documentation Française / Société
1
MSI reports : working paper series
1
Measuring organization information systems success : new technologies and practices
1
NBER working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.
;
Shipper, Jeffrey
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
Saved in:
2
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
3
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
4
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
5
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
6
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
7
Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 174-182)
.
2005
Persistent link: https://www.econbiz.de/10003353797
Saved in:
8
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->