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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Wirtschaftswissenschaft"
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Mobile Marketing
9
Mobile marketing
9
Estimation
5
Schätzung
5
Advertising effects
3
Deutschland
3
Germany
3
Werbewirkung
3
E-commerce
2
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Katsukura, Akihiro
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Kiss, Greg
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Schmidt, Sebastian
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Silberer, Günter
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Wirtschaftswissenschaft
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Springer eBook Collection / Business and Economics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
12
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
10
Gabler Edition Wissenschaft
9
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
Reihe Electronic Commerce
6
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Post-Print / HAL
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
9
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1
Das Online-Erfolgsmodell digitaler Produkte : strategische Wirkungspotenziale und operative Handlungsoptionen
Schmidt, Sebastian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456540
Saved in:
2
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003301704
Saved in:
3
Strategisches Online-Marketing
Bogner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515571
Saved in:
4
Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 138-144)
.
2005
Persistent link: https://www.econbiz.de/10003353721
Saved in:
5
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
6
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
7
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
8
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
9
Kundenbindung im E-Commerce : Personalisierung als Instrument des Customer Relationship Marketing
Müller, Ulrich
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002524739
Saved in:
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