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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~person:"Katsukura, Akihiro"
~subject:"Mobile communications"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
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