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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~person:"Neijens, Peter"
~person:"Terlutter, Ralf"
~subject:"Wahrnehmung"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
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