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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Advertising effects"
~subject:"Electronic publishing"
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Advertising effects
Electronic publishing
Print advertising
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Printwerbung
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Mulken, Margot van
2
Bergen, Geertje van
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Dudzik, Thade
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Enschot, Renske van
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Gröppel-Klein, Andrea
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Hansen, Flemming
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Hoeken, Hans
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International journal of advertising : the quarterly review of marketing communications
10
JMM : the international journal on media management
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of business research : JBR
9
Journal of advertising research
8
Journal of current issues and research in advertising : JCIRA
8
RatSWD working paper series
8
The journal of media economics
8
Journal of marketing communications
7
NBER working paper series
7
New media and public relations
6
SpringerLink / Bücher
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
NBER Working Paper
4
Online-Medien-Management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Electronic commerce research and applications
3
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
3
Psychology & marketing
3
Schriften zur Medienwirtschaft und zum Medienmanagement
3
Australasian marketing journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Bridging the gap between advertising academia and practice
2
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Discussion papers / CEPR
2
Discussion papers of interdisciplinary research project 373
2
Driving innovation and business success in the digital economy
2
Economic analysis of the digital economy
2
Economics bulletin : EB
2
Information economics and policy : IEP
2
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ECONIS (ZBW)
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1
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Lundsteen, Steen
- In:
Advertising and communication : proceedings 4th …
,
(pp. 1-13)
.
2005
Persistent link: https://www.econbiz.de/10003283095
Saved in:
2
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
3
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
4
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
5
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
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