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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Belgium"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of marketing communications
2
Advertising worldwide : advertising conditions in selected countries
1
Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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OECD working papers
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
Advertising and communication : proceedings 4th …
,
(pp. 287-293)
.
2005
Persistent link: https://www.econbiz.de/10003353832
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