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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Celebrity-Werbung"
~subject:"Germany"
~subject:"Werbeplanung"
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Celebrity-Werbung
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Werbeplanung
Advertising effects
29
Werbewirkung
29
Estimation
16
Schätzung
16
Deutschland
11
Consumer behaviour
6
Konsumentenverhalten
6
Netherlands
6
Niederlande
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Perception
5
Print advertising
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Printwerbung
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Wahrnehmung
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Comparison
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Emotion
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Fernsehwerbung
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France
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Frankreich
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Mobile Marketing
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Mobile marketing
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Television advertising
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English
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Diehl, Sandra
3
Silberer, Günter
3
Terlutter, Ralf
3
Weinberg, Peter
3
Bambauer, Silke
1
Deeksha Singh
1
Dudzik, Thade
1
Engelhardt, Jan-Frederik
1
Esch, Franz-Rudolf
1
Gaur, Sanjaya Singh
1
Gierl, Heribert
1
Gröppel-Klein, Andrea
1
Langner, Tobias
1
Mau, Gunnar
1
Mueller, Barbara
1
Pathak, Shalini
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Purper, Guido
1
Putte, Bas van den
1
Rossiter, John R.
1
Temme, Dirk
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Weihe, Kerstin
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
SpringerLink / Bücher
36
Journal of advertising research
26
International journal of advertising : the quarterly review of marketing communications
24
Psychology & marketing
19
Journal of advertising : official publication of the American Academy of Advertising
17
Gabler Edition Wissenschaft
16
Journal of business research : JBR
16
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Journal of marketing communications
13
Marketing : ZFP ; journal of research and management
11
Springer eBook Collection / Business and Economics
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
International journal of sports marketing & sponsorship
10
Journal of promotion management : innovations in planning and applied research
10
Journal of retailing and consumer services
8
The journal of product & brand management
8
A master class in brand planning : the timeless works of Stephen King
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
7
International advertising and communication : current insights and empirical findings
7
Journal of global marketing
7
Marketing letters : a journal of research in marketing
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Berichte aus der Betriebswirtschaft
6
European journal of marketing : EJM
6
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
Gabler Edition Wissenschaft / Innovatives Markenmanagement
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of current issues and research in advertising
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Theoretische Fundierung und praktische Relevanz der Handelsforschung
5
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
4
Asia Pacific journal of marketing and logistics
4
DUV / Wirtschaftswissenschaft
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
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ECONIS (ZBW)
13
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1
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
2
The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
,
(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
Saved in:
3
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
4
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
5
Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 174-182)
.
2005
Persistent link: https://www.econbiz.de/10003353797
Saved in:
6
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
7
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
8
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
Saved in:
9
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
10
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
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