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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Perception"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Journal of business research : JBR
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Breaking new ground in theory and practice
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Business and Economic Research : BER
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Corporate communications : an international journal
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Cross-cultural and critical perspectives on brands
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Eurasian business review
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International advertising and communication : current insights and empirical findings
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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ECONIS (ZBW)
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Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
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