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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International marketing ; Vol. 2
2
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
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Bringing technology to market: trends, cases, solutions
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Cases on innovations in educational marketing : transnational and technological strategies
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European business in the global network
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
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Global intermediation and logistics service providers
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Handbook of research in international marketing
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Handbook of research on international advertising
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Innovation and international business ; 2
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International advertising and communication : current insights and empirical findings
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International business strategy : theory and practice
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International marketing ; Vol. I
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International marketing ; Vol. II
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International marketing ; Vol. V
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International marketing in rapidly changing environments
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International marketing in the fast changing world
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing and multicultural diversity
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Marketing through minefields
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Michael Porter ; Vol. 4
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The SAGE handbook of international marketing
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The development of critical perspectives in marketing
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
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