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~isPartOf:"Advertising and consumer psychology"
~subject:"Kognition"
~subject:"Marketing management"
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
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