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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"Marketingmanagement"
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Werbepsychologie
25
Psychology of advertising
24
Advertising effects
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10
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
International journal of internet marketing and advertising : IJIMA
Journal of advertising research
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
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Advertising in new formats and media : current research and implications for marketers
1
Constituting managements : markets, meanings, and identities
1
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
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Faculty & research / Insead : working paper series
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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INSEAD Business School Research Paper
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of marketing research
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Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
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Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
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2
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
3
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
4
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003560369
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