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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~person:"Bottomley, Paul A."
~person:"Burton, Jennifer L."
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Psychology & marketing
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How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
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2
Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.
;
Bottomley, Paul A.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
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