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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~person:"Bottomley, Paul A."
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Psychology & marketing
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Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.
;
Bottomley, Paul A.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
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