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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"United States"
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Werbepsychologie
21
Psychology of advertising
20
Advertising effects
17
Werbewirkung
17
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
5
Advertising
4
Communication
4
Kommunikation
4
USA
4
Marketing management
3
Marketingmanagement
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Target group
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Zielgruppe
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Brand management
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Children
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Emotion
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Television advertising
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Advertising planning
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Analysis of variance
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Cause-Related Marketing
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Cause-related marketing
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Chicago <Ill., 1983>
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China
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Cognition
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Corporate Social Responsibility
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Corporate social responsibility
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Cosmetics industry
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Greenlee, Timothy B.
1
Kim, Hyuksoo
1
Kohli, Chiranjeev
1
McCarthy, Michael S.
1
Nail, Jim
1
Oakenfull, Gillian K.
1
Suri, Rajneesh
1
Thomas, Sunil
1
Youn, Seounmi
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
9
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Faculty & research / Insead : working paper series
2
Gender, culture, and consumer behavior
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
The history of advertising
2
Working paper / National Bureau of Economic Research, Inc.
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Asia Pacific journal of marketing and logistics
1
Dryden Press series in marketing
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Les cahiers de recherche / HEC Paris
1
Review of agricultural economics : RAE
1
The journal of brand management : an international journal
1
The journal of law & economics
1
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1
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
2
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
3
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
4
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
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