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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~subject:"Advertising planning"
~subject:"Emotion"
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Advertising planning
Emotion
Werbepsychologie
23
Psychology of advertising
20
Advertising effects
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Werbewirkung
17
Consumer behaviour
7
Konsumentenverhalten
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Cause-Related Marketing
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Amarantini, David
1
Droulers, Olivier
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Lajante, Mathieu M. P.
1
Tsai, Shu-Pei
1
Wood, Orlando
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Marketing : ZFP ; journal of research and management
4
Journal of retailing and consumer services
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Neue Ansätze in Markenforschung und Markenführung
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
Beiträge zum Produkt-Marketing
1
Betriebswirtschaftliche Studien
1
Business success
1
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Corporate communications : an international journal
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DUV: Wirtschaftswissenschaft
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Die Fachhochschule der Deutschen Bundesbank in Hachenburg : Festschrift für den langjährigen Rektor Prof. Dr. Dietrich Schönwitz
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EBSCOhost eBook Collection
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ERIM Report Series Reference
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Economics & finance notes
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European Sport management quarterly : ESMQ
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European journal of marketing
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Fachbuchreihe WiWi Kompetenz kompakt
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Faculty & research / Insead : working paper series
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Forschungsgruppen Konsum und Verhalten
1
Frontiers of business research in China : selected publications from Chinese universities
1
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbook of research on effective advertising strategies in the social media age
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How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
3
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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