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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~subject:"Brand management"
~subject:"Emotion"
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Werbepsychologie
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Bao, Yeqing
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
International journal of advertising : the review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Psychology & marketing
5
Marketing : ZFP ; journal of research and management
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing and consumer services
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Neue Ansätze in Markenforschung und Markenführung
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection / Business and Economics
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Advertising in new formats and media : current research and implications for marketers
1
Best practice der Markenführung
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Betriebswirtschaftliche Studien
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Business success
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Corporate communications : an international journal
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Dein Business
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Dexterity in global business : a cross-dimensional analysis
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Die Fachhochschule der Deutschen Bundesbank in Hachenburg : Festschrift für den langjährigen Rektor Prof. Dr. Dietrich Schönwitz
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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EBL-Schweitzer
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1
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
3
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
4
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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