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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of marketing"
~isPartOf:"Sammlung Göschen"
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Werbepsychologie
13
Psychology of advertising
5
Werbung
4
Psychologie
3
Consumer behaviour
2
Kongress
2
Konsumentenverhalten
2
Verbraucher
2
Advertising
1
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1
Aufsatzsammlung
1
Brand management
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Chicago <Ill., 1983>
1
Markenführung
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Marktpsychologie
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New York <NY, 1984>
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Hoffmann, Hans-Joachim
4
Alwitt, Linda F.
1
Hirschman, Elizabeth Caldwell
1
Hundhausen, Carl
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Peloza, John
1
Pollay, Richard W.
1
Shang, Jingzhi
1
Stern, Barbara B.
1
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of marketing
Sammlung Göschen
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
6
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Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John
;
White, Katherine
;
Shang, Jingzhi
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
Saved in:
2
Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
Saved in:
3
Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
Saved in:
4
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
Saved in:
5
The distorted mirror : reflections on the unintended consequences of advertising
Pollay, Richard W.
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 18-36
Persistent link: https://www.econbiz.de/10001012002
Saved in:
6
[Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising]
In:
Advertising and consumer psychology : selected papers …
(
1986
)
Persistent link: https://www.econbiz.de/10004446171
Saved in:
7
Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F.
(
contributor
)
- In:
Advertising and consumer psychology : selected papers …
2]
(
1985
)
Persistent link: https://www.econbiz.de/10004665433
Saved in:
8
Advertising and consumer psychology : [1]
In:
Advertising and consumer psychology : selected papers …
(
1983
)
Persistent link: https://www.econbiz.de/10004446172
Saved in:
9
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000090148
Saved in:
10
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004388820
Saved in:
1
2
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