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~isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of advertising research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
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Consumer behaviour
Fernsehwerbung
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Television advertising
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Betts, Kevin R.
2
Johnson, Mihaela
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Advertising and violence : concepts and perspectives
Journal of advertising research
Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
7
Marketing intelligence & planning
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Institute of Social and Economic Research
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E-Business
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Economic development : journal of the Institute of Economics, Skopje
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Economic research
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Eurasian business review
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European journal of marketing
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European journal of marketing : EJM
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Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Göteborgsstudier i journalistik och masskommunikation
1
Information economics and policy : IEP
1
Information systems research : ISR
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International journal of business excellence : IJBEX
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ECONIS (ZBW)
9
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date (oldest first)
1
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
2
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
3
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
4
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
5
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
Saved in:
6
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
7
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
8
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
9
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
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