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~isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of advertising research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Advertising effects
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Advertising and violence : concepts and perspectives
Journal of advertising research
Young consumers : insight and ideas for responsible marketers
Eastern economic journal
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Global advertising practice in a borderless world
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
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