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~isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of media economics"
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Advertising and violence : concepts and perspectives
Journal of promotion management : JPM
The journal of media economics
Media-Perspektiven
11
Discussion paper / Centre for Economic Policy Research
6
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6
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
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ECONIS (ZBW)
11
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1
Agenda 2020 : research opportunities with managerial and economic impact : editorial
Clement, Michel
;
Becker, Jan U.
- In:
The journal of media economics
31
(
2018
)
1/2
,
pp. 1-5
Persistent link: https://www.econbiz.de/10012313987
Saved in:
2
Information asymmetry and investor reaction to corporate crisis : media reputation as a stock market signal
Ouyang, Zhe
;
Xu, Jia
;
Wei, Jiuchang
;
Liu, Yang
- In:
The journal of media economics
30
(
2017
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10012161586
Saved in:
3
Federal Reserve communication and the media
Binder, Carola Conces
- In:
The journal of media economics
30
(
2017
)
4
,
pp. 191-214
Persistent link: https://www.econbiz.de/10012161717
Saved in:
4
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 215-234)
.
2015
Persistent link: https://www.econbiz.de/10010498503
Saved in:
5
The role of dominance in the appeal of violent media depictions
Ashworth, Laurence
;
Pyle, Martin
;
Pancer, Ethan
- In:
Advertising and violence : concepts and perspectives
,
(pp. 115-133)
.
2015
Persistent link: https://www.econbiz.de/10010498560
Saved in:
6
The impact of violence against women in advertisements
Capella, Michael L.
;
Hill, Ronald Paul
;
Rapp, Justine M.
; …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 94-112)
.
2015
Persistent link: https://www.econbiz.de/10010498561
Saved in:
7
Understanding media violence and its effects
Cruz, Carlos
;
Bushman, Brad J.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 11-22)
.
2015
Persistent link: https://www.econbiz.de/10010498569
Saved in:
8
Maximizing user interactivity through banner ad design
Rosenkrans, Ginger
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10008647424
Saved in:
9
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
10
Commodity, culture, common sense : media research and paradigm dialogue
Meehan, Eileen R.
- In:
The journal of media economics
12
(
1999
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10001441910
Saved in:
1
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