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~isPartOf:"Advertising in a multimedia age"
~subject:"Konsumentenverhalten"
~subject:"Television"
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Konsumentenverhalten
Television
Advertising
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Fernsehen
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Fernsehwerbung
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Internet marketing
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Online-Marketing
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Television advertising
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Eames, Damien
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Advertising in a multimedia age
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
8
Journal of marketing communications
7
Marketing intelligence & planning
6
International journal of advertising : the review of marketing communications
5
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of consumer studies
2
JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of media business studies
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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NBER Working Paper
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NBER working paper series
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Working papers in economics
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Young consumers : insight and ideas for responsible marketers
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Arts and the market
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Asia Pacific journal of marketing and logistics
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Aus Politik und Zeitgeschichte : APuZ
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BLM-Schriftenreihe
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Business history review
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CESifo Working Paper Series
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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College of Business working papers
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Advertising, the new television market and the online future
Eames, Damien
- In:
Advertising in a multimedia age
,
(pp. 321-334)
.
1996
Persistent link: https://www.econbiz.de/10001569749
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